Strategy · Commercialization · Execution
We turn ideas, technologies and existing structures into investable, marketable and scalable companies. A senior team across commercial strategy, automation and high-end digital execution — delivered as one coherent system.
From concept to an investable company — business architecture, investor materials, a credible market story.
More Technology companiesBuild commercialization — positioning, partners, pilots, repeatable revenue.
More Established mid-marketRemove friction with process design, automation and a digital presence that generates inquiries.
MoreCompanies don't fail because one thing is missing. They fail because the system is incomplete.
An idea without market logic, investor materials and a credible digital presence stays an idea. A technology without a commercialization structure stays a technical promise. An operating company without clean processes loses time, margin and inbound inquiries. We build the missing structure — strategy, commercialization, automation and the digital surfaces that hold it all together.
Every engagement is structured, fixed-price where possible, delivered by a senior team. Bookable individually. Combinable. Tap an area to open the details.
from €12,000
For founders moving from an idea to a seed-ready company.
The situation
You have a strong idea or technology, but no structured business case, no investor-ready materials and no proof that the market exists the way you assume it does.
Why it usually fails
Founders pitch too early — thin financials, weak market sizing, an IP stance that scares investors off. Or they polish the product for too long and never build the credibility story that unlocks capital.
What we do
We build the company architecture investors recognise: a clear problem definition, market sizing with real comparables, a credible product roadmap, an IP framework and a fundraising story that holds up in due diligence.
What you get
How it runs
What an investor memo really contains
An honest memo names the stage — concept, prototype, revenue — and doesn't overstate. It frames the problem with numbers a partner can verify, describes the platform and the moat, presents a credible 18-month plan and asks for a specific amount tied to specific milestones. Memos that hide weaknesses get caught in due diligence. Memos that name them with a plan get funded.
Why IP setup matters before fundraising
File a provisional patent before you show the deck beyond your closest circle. A provisional is cheap, fast and secures priority. The patent itself signals to investors that you understand defensive positioning. Trade secrets often protect AI methodology and clinical protocols better than patents — knowing the difference is part of the work.
Angels, VCs, grants — what fits at concept stage
At concept stage, angels invest in weeks. VCs need more proof and move in months — they're the target of the seed round, not the pre-seed call. DACH founders systematically under-use non-dilutive funding: EXIST (€150k + coaching), ZIM (up to 45% of R&D cost), Horizon Europe EIC (up to €2.5m grant + €15m equity). File grant applications in parallel with angel outreach — the timelines don't overlap.
Dilution math — the only formula that counts
Investor equity % = capital raised ÷ (pre-money valuation + capital raised). €1m at €4m pre-money → the investor gets 20%. Model the rounds before you talk to anyone. Pre-seed dilution above 25% hurts later rounds. Plan three rounds ahead — not just the next one.
Go-to-market plan vs. wishful thinking
A credible GTM names the first customer segment specifically, the channel that reaches it, the price point and the conversion assumption. Bonus points if you name the specific accounts you'll approach in month 1. Generic "we'll do digital marketing and partnerships" is a red flag in due diligence.
from €25,000
For technology companies from seed to Series B in water, environment, materials, energy, industrial processes and B2B hardware/SaaS.
The situation
You have validated technology, sometimes paying customers, but no repeatable sales system. Sales depends on the founder. Pilots don't convert. Geographic expansion stalls.
Why it usually fails
Strong technology meets weak commercial architecture. The team chases every opportunity, mistakes pilots for revenue, prices defensively and hires salespeople without a partner strategy. The result: slow burn and a pipeline that doesn't scale.
What we do
Built on 30 years of C-level sales leadership in water, ceramic membranes, filtration, sludge treatment and environmental technology. We design the commercial operating system: who you sell to, how you reach them, what you charge, how you scale partners — and which KPIs keep the whole thing accountable.
What you get
How it runs
Application mapping vs. customer segmentation
Most cleantech companies confuse the two. Segmentation says: "We address mid-sized utilities." Application mapping says: "For ammonia removal in industrial wastewater below 5,000 m³/day our system replaces SBR with 30% lower OpEx — and that's where we lead." The second is sellable. The first isn't.
When a rep network beats direct sales — and when it doesn't
Reps work where the buyer is geographically spread, deal size sits in the €100k–2m band and local presence matters more than deep product expertise. Direct sales wins on six-figure deals with multi-stakeholder buying decisions, complex specs and long sales cycles. Hybrid models work when designed deliberately — accidental hybrids cannibalise.
Pilot strategy that converts to revenue
A pilot is not a demo. A converting pilot is structured as a paid first project with a written commercial follow-on clause: success criteria defined up front, decision-makers committed, scope cut to measurable outcomes and the post-pilot purchase already in the customer's mental model. "Let's run a pilot" without these structures is a research grant in disguise.
Pricing logic for industrial B2B
Industrial buyers benchmark CapEx and OpEx separately, expect lifecycle calculations and habitually knock 10–20% off list prices. Premium pricing needs a defensible OpEx delta, a named reference and price tiers that let large accounts buy without negotiation theatre. A race to the bottom for first reference customers destroys margin for years.
KPIs that keep a commercial system accountable
Forward pipeline value, weighted by stage. Stage conversion rates. Sales-cycle length per segment. Pilot-to-revenue conversion. Account expansion. Without these you can't tell whether you're growing because of or despite the strategy.
from €6,500 (diagnosis)
For established companies that don't need a new idea — they want their existing one to run cleaner.
The situation
Your company works. But too much depends on tribal knowledge, manual handovers and software nobody uses the way it was intended. The pipeline lives in inboxes. Documents get retyped three times. New hires take six months to become productive.
Why it usually fails
Companies ignore the friction and absorb the margin loss — or buy expensive software nobody adopts. Neither solves it. Real automation starts by mapping how work actually flows — not how the org chart says it does.
What we do
Diagnosis first. We map as-is processes, identify the highest-payback friction points and design automation that fits your team. Then we build it, document it and hand over a system your people will actually use.
What you get
How it runs
Process mapping in one afternoon (the honest version)
Most process mapping is theatre. The honest version: pick one workflow. Sit with the person who actually does it. Watch. Note every click, every tab switch, every wait. Map the gap between should-be and is. That's the spec for the automation.
Where automation pays off fastest
Quote generation, proposal documents, lead routing, invoice processing, onboarding emails and CRM updates. Repetitive, structured, high volume. Payback in 60–120 days is typical. Avoid automating creative work or judgement calls — the ROI math doesn't hold.
CRM, ERP — and where they break
CRMs fail when salespeople see them as a reporting tax rather than a tool. ERPs fail when implementation teams digitally rebuild broken offline processes instead of redesigning them. Both fail when management can't see data without an IT request. The fix is rarely more software — it's process redesign first, then tooling.
AI workflows: what works, what doesn't
Works: drafting outbound emails, summarising transcripts, classifying inbound leads, generating first proposal drafts, internal Q&A over company documents. Doesn't work yet (without serious guardrails): autonomous decisions, customer-facing chats without an escalation path, legally binding actions. AI assists, humans approve.
from €950 (Starter)
For SMEs without a serious website, founders at venture start and companies whose digital presence lags behind their actual capability.
The situation
Your website is from 2018, doesn't exist, or looks cheap next to what you actually deliver. Prospects decide on credibility in seconds. Inquiries leak away. Campaigns have no landing place.
Why it usually fails
SMEs put it off because agency quotes start at €15k and six months. Founders grab generic templates that look like everyone else. Companies invest in design without thinking about conversion, SEO or the connection to email, booking and lead capture.
What we do
Efficient, structured, fairly priced. We build serious websites without agency overhead — clear positioning, real conversion logic, multilingual where it counts, and connected to your email, booking, payment and CRM systems. Fast delivery, predictable prices, no theatre.
What you get
How it runs
What a serious SME website must do in 2026
Explain the offer in under 10 seconds, build enough trust for an inbound inquiry, work flawlessly on mobile (60% of traffic), load fast (under 2.5s LCP) and connect to the email, booking and CRM systems the company actually uses. Anything less is a brochure, not a workspace.
Why most SME websites fail on mobile
Designed on a 27-inch monitor, tested on a laptop, never opened on a phone before launch. The fix: mobile-first design. If it doesn't work at 380px width, it doesn't work. Tap targets ≥ 44px, font sizes ≥ 16px, no horizontal scroll, hero CTA visible without scrolling.
Starter website vs. premium build — when which fits
Starter (€950): single language, 5–7 pages, contact form, no booking. Right for a local SME that wants to look credible and receive occasional inquiries. Premium (from €2,900): multilingual, booking integration, advanced SEO, content system. Right when the website should do real conversion work and replace cold outreach as a lead source.
Why we're priced differently from agencies
Agencies build workshop hours, account managers and project overhead into quotes. We work directly with a senior team, run a tight process and pass on the saving. Output: the same standard. Price: what's left when you cut the theatre.
from €4,900
For founders with a platform idea and companies prototyping new digital products.
The situation
You have a platform idea — marketplace, regulated service interface, content platform, investor-facing concept site — but the agency route doesn't fit and you have no engineering capacity in-house.
Why it usually fails
Platform projects fail in the gap between strategy decks and running code. Founders pay for design that never ships. Or they ship MVPs without strategy and rebuild everything 12 months later.
What we do
We design the platform from a commercial perspective, build the structural prototype and hand over something that proves the concept and runs on real infrastructure. Examples: regional content platforms, regulated service interfaces, investor-facing venture stories.
What you get
How it runs
From concept to MVP — without burning capital
The expensive way: hire a full team, build everything, launch in 12 months, miss product-market fit. The cheap way: prototype the riskiest assumption first, put it in front of users, iterate, then build the real system. Platform prototypes done right cost €5–20k and de-risk decisions that would otherwise cost ten times as much.
Content platforms that scale
A platform that needs a developer for every content change is broken. A platform where the team can change text, add entries and publish without touching code is viable. Headless CMS architectures, content-as-code workflows or hosted platforms — the right choice depends on team capability, not technology preference.
Strategy and commercialization are premium — senior team, top market prices, structured deliverables. Website work is efficient and fairly priced — same standard, no agency overhead.
Senior engagements with structured deliverables. 30% on signing, balance at milestones.
In 14 days you have a clear answer to what's actually broken in your commercial machine — and the three changes that move the needle over the next 90 days.
Scope: 2–3 weeks deep analysis · diagnostic report · prioritised recommendations · board-ready summary · 30% on signing
From a concept on a napkin to a venture an angel or seed fund will actually take a call on — full investor pack, market story, IP setup and first-contact plan.
Scope: 4–8 weeks · market & competitive analysis · GTM plan · investor memo · pitch-deck structure · IP setup · 30% on signing
Replace founder-driven improvisation with a commercial operating system: segments, channels, partners, KPIs and a 12-month execution plan the whole team can work against.
Scope: 6–10 weeks · positioning · segmentation · channel strategy · account playbook · pricing · KPI dashboard · 30% on signing
Embedded senior sales leadership for funded scale-ups stuck between founder-led sales and a full-time CCO hire. Hands-on with team, pipeline, partners and board.
Scope: 6–12 month minimum · 2–3 days per week · board reporting · team coaching · partner negotiations · monthly retainer
Active execution with your team when you need commercial firepower in the room — pipeline reviews, partner deals, key accounts, board reporting.
Scope: 6–12 months · embedded sales leadership · pipeline reviews · partner engagement · account work · monthly retainer
A full partner / rep / distributor channel set up from scratch — recruited, onboarded, incentive-aligned and sales-ready in 12–16 weeks.
Scope: 12–16 weeks · partner economics · territory design · recruitment · onboarding · KPI framework · 30% on signing
In two weeks you see your company honestly mapped — which processes quietly bleed margin, where automation pays off fastest and what to fix first.
Scope: 2 weeks · status quo · friction inventory · prioritised recommendations · implementation roadmap · 30% on signing
Turn the top-payback recommendations into running systems — CRM workflows, document automation, lead routing and management dashboards your team actually adopts.
Scope: 30–60-day sprints · automation · documentation · training · 30-day support · 30% on signing
Efficient, structured, fairly priced. 50% at start, balance before launch. No agency theatre.
Replace a tired or missing website with a credible, mobile-first digital presence — built in 2–3 weeks, live before your next campaign.
Scope: single language · 5–7 pages · contact form · on-page SEO · Vercel deployment · 50% at start
A digital surface that turns inbound interest into qualified inquiries — multilingual, booking-ready, payment-ready, built for the next growth stage.
Scope: 4–6 weeks · multilingual · booking integration · advanced SEO · payment-ready · content management · 50% at start
Prove a platform idea on real infrastructure — marketplace, regulated service interface, investor-facing concept site — before you release a six-figure engineering budget.
Scope: 6–10 weeks · platform concept · prototype build · content model · MVP path · 50% at start
Keep the website fast, secure and current — without you having to think about it. Updates, monitoring, content care and SEO health in a calm monthly rhythm.
Scope: monthly · updates · monitoring · small content changes · SEO tracking · security patches
Payment. Bank transfer (EU-SEPA) is standard. Online payment via Stripe is available for website packages. Deposit on signing, balance at agreed milestones or before launch.
Reference projects categorised by capability. No logo wall — proof points for the services we sell.
Sister brand for SME operations and automation. Same delivery standard, different positioning.
Visit Association websiteA premium feel for a club organisation on a club budget. Mobile-first, fast, easy to maintain.
Visit Gastronomy / HospitalityPremium positioning for a small-format restaurant. Image-led, conversion-aware, locally optimised.
Visit Regional content platformContent-platform architecture — structured entries, categorisation, search-friendly, scalable to many entries.
Visit Regulated service interfaceAccounting service platform — trust signals, regulated-service framing, multilingual-ready.
Visit Concept-stage ventureInvestor-facing concept website for a regulation-adjacent healthcare venture. Structured for due-diligence reading.
VisitNo agency theatre. Clear milestones, clear prices.
30-minute call. We listen, ask sharp questions and tell you directly whether we can help. No pitch theatre.
We agree the right package — or build a custom scope. In writing, fixed-price where possible.
30% for strategy work, 50% for websites. Signed engagement letter. Kickoff scheduled.
We work. Weekly check-ins. Visible progress, no status decks.
Built into every engagement. We adjust on your feedback. Then we lock the deliverable.
Documents handed over, website launched, automation deployed. Balance at milestone or before launch.
Many engagements move into ongoing retainers. Optional, never pushed.
Four people, no agency overhead, real accountability.
Commercial Strategy Lead
Commercialization strategy, cleantech scale-up, business architecture, investor materials, executive business development. 30 years of C-level sales leadership in ceramic membranes, filtration, sludge treatment and environmental technology. MSc Metallurgy / Environmental Protection Engineering.
+49 151 61914959
Digital Operations Lead
Workflow optimisation, automation concepts, customer-facing process structures, business systems, operational delivery. Responsible for bridging strategy and how things actually run in the operating systems.
+49 151 53210720
Creative Systems Lead
Premium website delivery, design systems, brand implementation, digital presentation, conversion-oriented layouts. Responsible for the visual standard across everything we deliver.
+49 152 38595761Technical Implementation Lead
Programming, technical implementation, platform development, integrations, deployment. Turns design and strategy into running code on real infrastructure.
+36 50 103 2880What we get asked before signing.
No. That's where the deepest sales experience sits — 30 years in water, ceramic membranes, filtration, sludge treatment, environmental technology. But the commercialization architecture transfers cleanly to cleantech, advanced materials, energy, industrial processes and B2B hardware/SaaS. Process optimization and website work are industry-neutral.
We don't sell consulting hours. We sell structured packages with defined deliverables and, where possible, a fixed price. The team is senior, the work hands-on, and we deliver — strategy documents, running automations, live websites. We skip the project overhead of a classic firm.
Every service is bookable on its own. Each engagement delivers value by itself. Many clients start with one building block (a diagnosis, a website, an investor memo) and add over time. We don't push integrated engagements.
Embedded sales leadership at a fraction of a full-time CCO's cost. Typically 2–3 days per week, hands-on with team, pipeline, partners and board. Right for funded scale-ups in the €2–30m ARR band where founder-led sales hits a ceiling.
Different cost structure, different positioning. Strategy work runs senior-team-only and reflects the depth. Website work runs on a tight process with a senior creative and technical lead — we cut the agency overhead and pass it on. Same output standard, different pricing model. Both deliberate.
Yes. Mutual NDAs are standard before we share anything sensitive. We send our template or sign yours.
DACH focus — Germany, with team members in Hungary. We work across Benelux, Nordics, UK and the US — remote, with on-site time when the engagement requires it.
We listen, ask sharp questions and tell you directly whether we can help. If not, we usually point you to someone who can. No pitch theatre.
Most inquiries start with a 30-minute call. Use the form for written inquiries, quote requests or anything that needs more context than a phone call.
Or pick an open 30-minute slot directly — no back and forth.